Wednesday, October 9, 2019 / by Barry Owen
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Being generous with Content
Everyone is a squirrel looking for a nut.
or . . . a Hammer looking for a nail.
For a sales-human, the pursuit is for that “Convertable Lead” who, with proper and diligent cultivation (follow-up), will ultimately become a “Customer” by agreeing to an appointment and become a CLIENT through earning their respect and trust by way of an empathic “Listening Consultation.”
One thing I’ve learned throughout my 25+ years as a Real Estate Sales Professional and Principal Broker is that people take trusted action faster when they are well informed about how this process works.
Many REALTORS miss the mark in this respect because they assume that the Home Buyers and Sellers know things that they don’t.
I’m not sure why this is . . . perhaps, with more experience, there’s a tendency to get a little sloppy.
Once you accept “little sloppy” performanc ...
Monday, September 9, 2019 / by Barry Owen
When you’re opting in or enrolling in a new subscription, convenience is amazing.
On-line enrollment is FAST and EASY and EXCITING!
One click from the front facing sales page is the Credit Card entry portal.
A few more “selection” clicks, and you’re DONE!
Later . . . When you don’t need the service anymore, most companies seem to go the route of making it nearly impossible to cancel. In fact, many companies make it impressively inconvenient to complete a disconnect order.
Today, I decided to cancel my membership to the Middle TN YMCA because I have been getting my exercise differently (Hiking and working out at home). I thought I would use their swimming pool but it turned out I wasn’t motivated to swim, so they were happily collecting monthly $63.
That’s my fault. I bought something I didn’t need . . . yet!
I logged into my on-line account and discovered all kinds of things I could do – Sign up for classes etc . ...